Like Jesus Did: Creating “Buzz”

leadership, matters of the heart

There is no better model for serving others than how Jesus did here on earth…

We are clearly not witnessing any shortage of leadership agendas and propaganda. My social media feed is bombarded with sponsored posts by organizations and individuals who desire folks to buy-in to what they are claiming to offer. Certainly there is some good information out there, but I’m led to remind the most dedicated, gifted, and passionate leaders of this: don’t forget to “create a buzz” like Jesus did.

Creating Buzz: the practice of generating an excitement among users and consumers about a particular product, service, brand or product

apps blur button close up

Too often, today’s leaders are focused on the quantitative impact of numbers, followers, stats, and data driven by losses and gains. Jesus’ greatest desire for the crowds who followed him close was that they be connected to something bigger than the “buzz” and the announcement that he was in the room, region, or territory. Jesus’ hope was that all who believed and followed him would be connected to the Father in heaven forever (John 3:16). There was no time to be focused on the “buzz” of his arrival but the eternal impact of his departure (John 14:2)

Here are 3 things to consider when “creating buzz” like Jesus did:

  • It’s about God’s glory. Jesus often told people that he encountered with the transformative power of the gospel to be quiet about his involvement in their lives (Luke 8:56). More often than not, they would proclaim his name and deeds anyway. How humbling to know that our deeds don’t have to be the center of all of our social media posts and conversations. If we simply commit to purposeful work with the right motives, then what we do in private will not only be noted in heaven but be honored by whom God chooses.
  • You won’t have to sell your soul. Yes, you will need to put the work in regarding what needs to be done, but not at the expense of proper rest and time with God. There will be a level of ease in what God has anointed you to do. It will feel like “breathing” to you as you execute your gifting for the Glory of God. Have you ever seen a singer belt out a song with passion and absolute comfort in their own skin or witnessed a teacher lay out their points of reference with skill? Surely they put the work in and prepared as necessary, but their gifting made room for them to shine. The doors of opportunity flew open at God’s command as he orchestrated their steps to not only perform but excel. They didn’t have to beg their audience to applaud or force themselves on people who weren’t interested. God had already set their stage of success.
  • Operate graciously. I love Jesus’ total commitment to stay focused on his mission. He fully knew that folks like the Pharisees and Sadducees wanted to disturb, oppose, and compete with his influence (Matthew 16:1-4). Yes, Jesus was direct and confronted the naysayers when necessary but he remained gracious in the process. His tactics were not retaliation, but he used these occurrences as teachable moments for his audience. Jesus knew the attention needed to stay on his heavenly mission and not his enemy. You too can learn from this type of graciousness. It can be tempting to pay close attention to others while missing out on all the wonderful things that God is doing in your life and purposeful work. Dare not engage in trying to be “noisy” for the sake of attention. Remain focused. Don’t compete and learn how to graciously bow out of trying to be the most popular or powerful.

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Because answering the call isn’t always easy…

Copy of Copy of Untitled Design (1)Excerpted from her 2015 best-selling book – Affirmations for Women: God’s Healing Words for the Heart – Keturah Ford has revised one of the chapters in the form of a Bible Study. Be inspired to not only pursue your calling but pursue it with confidence. Download a copy – CLICK HERE.

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